FASHION /
WOMEN
June 12, 2018
Yohji Yamamoto's New Line 'B Yohji Yamamoto' - Autumn/Winter 2018 Collection | Yohji Yamamoto
Yohji Yamamoto
A New Facet of Yohji Yamamoto Revealed
A Collection for the Modern Woman
The new Yohji Yamamoto line, "B Yohji Yamamoto," launched in 2016, will see its 18-19AW collection available from Wednesday, June 13th, at Yohji Yamamoto women's stores nationwide.
Text by dia standard
Collection Theme: "Burst"
The "B" in the brand name signifies black, big silhouette, and B-side. With keywords like simple, unisex, and sporty, it proposes daily wear suited to the modern woman's lifestyle.
This season, with "Burst" as the theme, the concept of "repressed emotions bursting forth" is sublimated into clothing. Zippers placed in various areas and layered, raw-edged black wool gabardine details resemble "cracks" in the garments. The "beauty of chance" is expressed by intentionally breaking the form.
For the key visuals, photographer Yasutomo Ebisu, stylist Tsuyoshi Noguchi, hair and makeup artist Katsuya Kamo, and art director Rikako Nagashima were enlisted. This collaboration with a stellar cast aims to showcase a unique worldview within the realm of high fashion.
June 12th - June 18th: Yokohama Sogo, 4th Floor, in front of the central escalator, seaside special venue (launching ahead of nationwide release)
June 13th - June 19th: Hankyu Department Store Umeda Main Store, 3rd Floor, KOTO KOTO STAGE 31


