FASHION /
WOMEN
February 9, 2015
NIKE | Introducing the new footwear
NIKE
Elevate Your Workout with New Footwear
Better Than Barefoot! Introducing the Nike Studio Wrap
Nike is launching the "Nike Studio Wrap," an innovative modular footwear system that offers a more comfortable and superior studio performance than going barefoot, starting January 2013. With five different ways to wear it, this system not only enhances studio workouts but also streamlines your travel to and from the studio.
Text by Yuzu Kuromiya
Ideal for Women Seeking Comfort, Functionality, and Style
As the popularity of studio exercises like yoga, Pilates, and ballet lessons continues to rise, more women than ever are choosing to work out barefoot. However, many have likely experienced inconveniences such as being unable to enter gyms or studios barefoot for hygiene reasons, or their feet slipping during workouts.
To address these concerns, Nike has embarked on a new concept for footwear. Introducing the "Nike Studio Wrap," a modular footwear system launching this January. It consists of three components: an inner bootie, customizable ribbons, and a slip-on cage. These can be combined in five different ways, offering a barefoot feel while delivering superior performance beyond what bare feet can achieve.
The inner bootie provides the barefoot sensation desired for studio exercises like yoga and Pilates, offering not only foot support but also hygienic protection. Boasting flexibility, ease of movement, and high grip, it prevents feet from slipping due to sweat, enabling comfortable training. The ribbons are designed to wrap around the arch and ankle, providing excellent support. The slip-on cage can be worn over the inner bootie for travel between the studio and home, enhancing durability and protecting the feet from impact.
Additionally, the pack includes a small mesh bag for the inner bootie and other components, making it convenient for storage in gym bags and easy to carry. It's also machine washable, which is a great bonus.
The "Nike Studio Wrap" not only enhances workouts but also allows for minimal baggage when traveling between the studio and home. Fulfilling the desires of women seeking comfort, functionality, and style, this pack invites you to enjoy more fulfilling studio exercises.

