Concept: "House Within the Store"

Acne, known for its popular denim and minimalist yet luxurious designs, is opening its first standalone store in Asia. The concept, "house within the store," aims to create a modern Swedish home that evokes a sense of Sweden even in Tokyo.

The store spans three floors and covers 260 square meters. The basement level features menswear and men's denim, along with accessories. The first floor offers womenswear, women's accessories, and shoes, while the second floor is dedicated to women's denim, showcasing an extensive collection.

The interior design utilizes pale pink, Klein blue, gray, and black to create a distinctive atmosphere. With "collage" as a keyword, the space incorporates wood and stone dyed in pop colors, blending materials and textures to evoke the feeling of Swedish summer light.





Creative Director Jonny Johansson commented, "We wanted to create a small house in faraway Tokyo. By offering something distinctly Stockholm, we aim to make it an important landmark."

The opening of Acne's long-awaited flagship shop is set to establish it as a new must-visit destination in Aoyama, an area already home to many prominent brands.

ACNE STUDIOS AOYAMA
Opening: December 14th (Friday)
Business Hours: 11:00 AM - 8:00 PM
Address: 5-3-20 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-6418-9923 (Available from December 14th)