DIESEL | Introducing Eyewear Models That Say "Denim is Diesel!"

DIESEL

Packaging also made of denim, exclusively for this collection!

Eyewear that embodies DIESEL's signature denim

DIESEL's DNA is also expressed in the package design—Introducing the DIESEL “DENIMIZES” EYEWEAR collection, a signature DIESEL take on eyewear featuring denim. The collection includes a total of five models, comprising optical frames and sunglasses, all presented in special denim packaging created exclusively for this line. The DIESEL “DENIMIZES” EYEWEAR collection will be available from the end of October at major DIESEL stores nationwide.

Text by KAJII Makoto (OPENERS)

DIESEL's expertise symbolically expressed through "denim"

The optical frames are made of acetate and come in three unisex models: "Alex," "Henry," and "Lee." Alex features a rounded, near-square frame that feels approachable yet distinctive. Henry boasts a bold, rectangular frame. Lee, with its round frame, offers a classic design reminiscent of an eccentric professor.

Model "Claudia"

Model "Lee"

The sunglasses come in two unisex models: "Madison" and the women's "Claudia." Madison offers a modern take on classic 1950s-style frames. Claudia features a cat-eye shape, exuding a retro yet futuristic appeal.