YOHJI YAMAMOTO｜Womenswear Launches for "s'yte," a Casual Brand Centered on the Website

A Limited-Time Shop Appears at Isetan Shinjuku

The Women's Line from the Website-Centric Casual Brand "s'yte" Launches

The women's line has launched from "s'yte," a casualwear brand started by Yohji Yamamoto last year. To commemorate this debut, a limited-time shop for the women's collection is open at Isetan Shinjuku until Sunday, October 14th.

Text by YANAKA Tomomi

Exclusive Items for Isetan Shinjuku

"s'yte" is a casual brand developed primarily through its website, helmed by the Yohji Yamamoto design team. It offers high-quality daily wear, bags, and accessories, with a focus on Japanese craftsmanship. The women's line was introduced in September of this year.

The first image campaign for the women's line, themed "MY FIRST Y's," was shot by Leslie Kee, a close friend of Yohji Yamamoto. The photographs, which convey a sophisticated yet relaxed brand concept, can be viewed on the website.

Furthermore, the limited-time shop at Isetan Shinjuku, celebrating the launch of the women's line, is offering not only new arrivals but also exclusive items and accessories perfect for the current season.

"s'yte" allows for a relaxed enjoyment of the Yohji Yamamoto Group's apparel. Visit Isetan Shinjuku to experience the meticulous textures firsthand, and be sure to discover some rare items.

"s'yte" LIMITED SHOP for Women
Period│Wednesday, October 10th – Sunday, October 14th
Venue│Isetan Shinjuku, 2F The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
s'yte
http://syte.yohjiyamamoto.co.jp/