A Neon-Lit Short Film!

The iconic driving shoe, the "Gommino," is a signature TOD’S item beloved for its comfort and design that hugs the foot. Inspired by the rubber pebbles on its sole, the Signature Collection was born last year, utilizing the latest manufacturing techniques and skilled craftsmanship. The embossed iconic pattern on colorful, top-quality leather has already garnered significant popularity as a new symbol of TOD’S.

The unveiling event was held in Paris during the collection period. The Italian Embassy, the venue steeped in a luxurious atmosphere, welcomed numerous celebrities, including Scarlett Johansson, who arrived with a new bag.









At the venue, the short film "Electric Signature," created for the collection's announcement, was also screened. It was produced by fashion film maker Bart Hess, known for creating Lady Gaga’s slime costume. The film, which expresses the daily light cycle from sunrise to sunset, features dynamic neon lights instead of the embossed pattern on the leather, with the iconic "Circle & Diamond" pattern appearing in vibrant colors. The futuristic cityscape, where neon lights flash rapidly, is utterly captivating.



With a wider variety of shapes and vivid color options, the Signature Collection can now be enjoyed in more situations. It's one of the items to check out in anticipation of next year's spring and summer season.


TOD'S JAPAN
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