The renewed website, much like the concept of Sergio Rossi stores that express both front and back stages, features a front stage on the homepage where the brand's rich history can be experienced, and a back stage on the product pages that delves deeper into the brand. It offers an online shopping experience that feels as if you've visited a store.

The newly opened online store offers not only women's and men's shoes but also accessories and bag collections. With a zoom function to check material textures and fine details, purchasing is made easy. The store is planned to be compatible with smartphones such as iPad, iPhone, and Android, allowing for casual visits anytime, anywhere.

The online store will also feature the recently announced Spring/Summer 2013 collection. The latest collection from Creative Director Francesco Russo expresses a rebellious sensuality through pure, uncompromising creations inspired by the revolutionary designs of Italian architect Ettore Sottsass, known for his bold colors and combinations of angular geometric patterns and unusual materials.