GUCCI | New Additions to the Beloved "Soho" Collection, Featuring Japan-Exclusive Colors!
FASHION / WOMEN
February 16, 2015

GUCCI | New Additions to the Beloved "Soho" Collection, Featuring Japan-Exclusive Colors!


New Arrivals for the Popular "SOHO" Bag, Featuring Japan-Exclusive Colors!


Gucci Presents New Chic: The Birth of the Disco Bag



A new addition has arrived for the "SOHO," the brand's immensely popular bag since its launch. The highly anticipated Japan-exclusive color, "Dark Cipria," is sure to sell out! Let us introduce its charms.



Photographs by JAMANDFIXText by FUJITA Mayu (OPENERS)





A New Model Symbolizing the Gucci Woman for the New Season: Natural and Captivating



Since its debut in the 2012 Cruise Collection, the "SOHO" has enjoyed immense popularity. Its defining features include a body crafted from light and supple high-quality calfskin or luxurious precious skins, adorned with a large, embossed, three-dimensional Interlocking G. Its vibrant hues, extensive color variations, modern design perfect for both on and off-duty occasions, and practicality have garnered widespread acclaim, quickly establishing it as an iconic brand bag.

Now, a new model joins the "SOHO" collection. Previously centered around larger shoulder bags suitable for business, the collection welcomes its first compact shoulder type: the "Disco Bag."


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SOHO Disco Bag [W21×H15×D7cm] ¥93,450 each


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From top, clockwise: ¥126,000, ¥93,450 each





The Interlocking G stands out prominently on the compact body, accented by a large tassel. This new heroine, as glamorous as an accessory, boasts not only high fashion appeal suitable for everything from daywear to evening, but also an unprecedented range of colors. Vintage Rose, Green Tea, Sky Blue... a total of 15 vibrant, fresh colors, reflecting spring and summer trends. Among them, the subdued pink "Dark Cipria" is a Japan-exclusive! Its chic hue blends seamlessly with any outfit, making it a must-have for frequent use.




The "SOHO" is also known for its practicality. The "Disco Bag" excels in this regard too, featuring a generous gusset, two interior pockets for ample storage, and an adjustable strap that allows for both shoulder and crossbody wear. It's the perfect companion for completing an active style.GucciA new chic proposal from Gucci. Discover your perfect partner for all seasons, day and night, for every occasion.


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Japan-Exclusive Color "Dark Cipria"




Gucci Japan Customer Service
Tel. 03-5469-6611
http://www.gucci.com/

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