The Latest, Groundbreaking Expression in Her Creative World

The fragrance "Lady Gaga Fame," with its bottle design by legendary photographer Nick Knight and advertising campaign directed and shot by Steven Klein, is already generating buzz for its collaborations with fashion icons.

“Enjoy the first fragrance from Haus Laboratories. Fame is the beautiful possibility of having a dark heart.”—Lady Gaga

"Lady Gaga Fame" is an unprecedented black eau de parfum that turns clear when sprayed and becomes invisible upon contact with air. The "black to clear" liquid technology is patent-pending and surpasses current fragrance industry standards, drawing significant attention.

The scent composition itself is also innovative, built around three main accords: "Dark," "Sensual," and "Light." The Dark Accord is inspired by Belladonna, a poisonous nightshade plant, said to have been used by beautiful, bewitched women since the 18th century. From this darkness unfolds a luxurious and sensual accord, a fusion of honey, saffron, and apricot nectar, culminating in the grand, beautiful reveal of the Light Accord – a rich floral layer of crushed tiger orchid and Sambac jasmine.





Intermode Kawabe Fragrance Division
Tel. 03-3352-7161
http://www.kawabe.co.jp/