A Wonderland of Chaos and Clutter

Gucci's campaign visuals always captivate with their unique worlds each season. This time, the GucciPre-Fall 2016 Collectioncampaign visuals explore an eccentric charm, telling stories of youth, curiosity, and freedom that resonate with the heart, amidst vibrant spaces where natural characters frolic freely and exude vitality.




The setting is a tropical birdcage covered by a glass dome. Flamingos freely roam amidst lush plants, patterned rugs, and stacked antique books. Within this space, young people move about with carefree abandon. The energetic, emotional, and overflowing surreal colors and textures, along with the unique movements, evoke the numerous new prints featuring flora and fauna motifs. This chaotic and cluttered wonderland clearly embodies 'more is more'.



Pre-Fall 2016 CollectionSee the looks here