Pre-launch of New Collection Inspired by the Faces of Gardeners and Farmers | OG×OLIVER GOLDSMITH
FASHION / WOMEN
March 14, 2016

Pre-launch of New Collection Inspired by the Faces of Gardeners and Farmers | OG×OLIVER GOLDSMITH


OG×OLIVER GOLDSMITH | OG by OLIVER GOLDSMITH


First Release at Continuer and The PARKSIDE ROOM


5th Collection Inspired by "Gardener" and "Farmer"


"OLIVER GOLDSMITH" launched "OG×OLIVER GOLDSMITH" as a new line in 2014. The brand has gained popularity for its innovative approach, leveraging the aesthetic and expertise it has cultivated. This spring, two models from the fifth new collection are finally here. They will be available for pre-release at two stores: Continuer and The PARKSIDE ROOM.

Text by Satsuki Wakabayashi





2mm Thick Original Rims Feature Cloisonné Coloring



OLIVER GOLDSMITH, an eyewear brand celebrating its 90th anniversary, adopted a design approach for its second collection under the "OG×OLIVER GOLDSMITH" line, launched in 2014. This approach involves thoroughly researching professions, the faces of people in those professions, and eyewear, then determining the shapes and materials within the brand's worldview.


Gardener-OG×OLIVERGOLDSMITH

"Gardener"


Gardener-OG×OLIVERGOLDSMITH

"Farmer"




Amidst growing anticipation for new releases, the two eyewear models available for pre-release in the fifth collection are designed with motifs of "Gardener" and "Farmer" faces. Both feature 2mm thick original rims, onto which skilled artisans apply cloisonné coloring, enhancing their shapes. Upon closer inspection of the single-color silver and gold rims, one can see a clear cloisonné coating, a testament to exquisite craftsmanship.

Expressing a Unique Worldview Through Machine-Made x Craft



The "Gardener" model features a square form with rounded corners, creating an impression that balances strength and gentleness. The "Farmer" model adopts an octagonal shape. While initially unique, the precise 45mm width of each lens imparts an intellectual impression when worn.

Continuer in Ebisu, Tokyo, and its sister store The PARKSIDE ROOM in Kichijoji will host a pre-release event for the "OG×OLIVER GOLDSMITH 5th Collection," featuring the two models in five colors each, starting March 12th, prior to the general release. Popular past collections will also be available. Why not experience the world of "OG×OLIVER GOLDSMITH," which carves out a unique position by masterfully blending machine-made and craft techniques?


Gardener-OG×OLIVERGOLDSMITH



OG×OLIVERGOLDSMITH 5th Collection

Models | Gardener, Farmer
*Pre-release

Price | ¥34,000 each (excluding tax)

Release Date | March 12, 2016 (Fri) *Pre-release

Colors | 6 colors






"OG×OLIVER GOLDSMITH" 5th Collection Pre-Release Event
Period | March 12, 2016 (Sat) onwards





Continuer

Business Hours | 12:00–21:00

Regular Holidays | Wednesdays

Address | 2-9-2 Ebisu-Minami, Shibuya-ku, Tokyo

TEL | 03-3792-8978





The PARKSIDE ROOM

Business Hours | 12:00–21:00

Regular Holidays | Wednesdays

Address | 2F, 1-17-1 Kichijoji Minamicho, Musashino-shi, Tokyo

TEL | 0422-41-8978







Inquiries


Continuer


Tel. 03-3792-8978


http://www.continuer.jp/