NIKE│"THE LOOK OF SPORT" featuring the world's top female athletes
FASHION / WOMEN
July 24, 2015

NIKE│"THE LOOK OF SPORT" featuring the world's top female athletes


NIKE


2012 Summer Season Nike Women Campaign


THE LOOK OF SPORT by the World's Top Female Athletes



Nike Women's 2012 summer campaign focuses on female athletes who shine both on and off the field, inspiring us all. We've created "mood boards" for six world-leading top athletes, exploring their lives, work, dreams, goals, inspirations, and styles. Each athlete's individuality is also highlighted.

Text by KAJII Makoto (OPENERS)Photographs by NIKE






What do they think as they aim for the top and live their lives?



This season features Australian surferLaura Enever, beloved American gymnastShawn Johnson, international icon and US team goalkeeperHope Solo, Paraguayan javelin thrower and modelLeryn Franco, promising British sprinterJodie Williams, and the super-stylish British hurdlerPerri Shakes-Drayton, a total of six athletes.

Power or style. Beauty or strength?The six women chosen for Nike Women's 2012 Summer "THE LOOK OF SPORT" campaign embody both. They excel not only in their performance on the field, court, and track, but also in their distinctive lifestyles.



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We express the "week in the life" of six world-class athletes through mood boards, showcasing not only their competitive performance but also their daily training and personal moments. Alongside images representing their lives, careers, dreams, goals, inspirations, and styles, the Nike Women's 2012 Summer Collection is also introduced through their unique ways of living.



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Athletes featured in Nike Women's "THE LOOK OF SPORT"
Laura Enever
Shawn Johnson
Hope Solo
Leryn Franco
Jodie Williams
Perri Shakes-Drayton

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