GUCCI | The Popular "Emily" Line, Now Even More User-Friendly
FASHION / WOMEN
February 23, 2015

GUCCI | The Popular "Emily" Line, Now Even More User-Friendly


GUCCI


The Popular "Emily" Line, Now More Versatile


Introduced in the 2012 Cruise Collection, the "Emily" bag has become immensely popular. This spring, new models and colors are arriving. Two sizes, suitable for a wider range of uses, will be available in stores from May.



Text by SUGIURA Shu (OPENERS)Photographs by JAMANDFIX





New Colors and Sizes to Tempt You



From the "Emily" line, originally around 23cm wide in the Cruise Collection, new chain shoulder bags have arrived in two sizes: 30cm and 36cm wide.



GUCCI 02

Accented with a horsebit and leather tassel


GUCCI 03

"Emily" Shoulder Bag (Black) ¥149,100




These latest items will be available from May. This black "Emily" bag exudes a refined, classic impression. Despite its minimalist design, the sparkling horsebit and leather tassel create a rich expression. Inside, there's a perfectly sized pocket for a mobile phone or planner, also in leather.



Meanwhile, the pink "Winter Rose" in pink is the first "La Pelle Gucciissima" for the "Emily" line. When embossed onto Gucci's distinctive pink leather, it transforms the bag's appearance compared to the black version. The stitching around the horsebit is painted, adding a sharp contrast to its glamorous feel. Although pink, its relatively subdued tone should make it easy to coordinate with outfits. The harmony with the gold chain is also beautiful. Unlike the black version, the lining is made of cotton canvas.




GUCCI 04

"Emily" Shoulder Bag (36cm wide) ¥199,500


GUCCI 05

"Emily" Shoulder Bag (Winter Rose) ¥129,150




The larger shoulder bag, while not quite an "editor's bag," can accommodate A4-sized documents. Color variations for both sizes are expected to increase in the future.


The "Emily" line, with its dramatically changing expressions and tempting appeal based on size and color, is a delightful dilemma for early fans. This early summer, they'll likely want to collect them in different sizes and colors.







Gucci Japan Customer Service
Tel. 03-5469-6611
http://www.gucci.com/