FASHION /
WOMEN
March 12, 2015
TonySame | Asian Eyewear Brand TonySame Tokyo Opens
TonySame
Asia's Eyewear Brand Opens First Direct Store in Otsuka
TonySame Tokyo Opens
The brand name "TonySame" is derived from an alphabetization that closely resembles the pronunciation of the Chinese words "瞳理心" (tóng lǐ xīn - the mindset and attitude when raising a child) and "同理心" (tóng lǐ xīn - empathy or compassion). Their products are gaining attention as an eyewear collection for Asians, focusing on designs based on human technology with the aim of achieving ultimate comfort. The directly managed store, TonySame Tokyo, which has opened near the South Exit of JR Otsuka Station, offers a full range of unique designs not yet available in Japan.
Text by KAJII Makoto (OPENERS)
Tetsuo Sannpei's Designs: Artistic, Simple, and Practical
The Chinese phrase "瞳理心" refers to the mindset and attitude when raising a child, while "同理心" means empathy and compassion. TonySame aims to create new eyewear with a child-like, straightforward approach, unbound by conventional thinking or tradition. Their aspiration is to produce the finest glasses that ensure a comfortable fit and clear vision.
TonySame's most distinctive feature is its eyewear collection, meticulously designed to fit the facial structures of Asians. In a collaborative effort between TonySame and the Central Academy of Fine Arts, directly under the Ministry of Education of China, a creative design team led by Tetsuo Sannpei, who boasts over 30 years of experience in design and engineering, has developed pioneering technology. This has resulted in eyewear that perfectly fits the Asian head shape.
TonySame has developed its Asian fitting models using a technology that applies the principles of weight distribution across points, lines, and planes. This ensures a softer fit through an indirect mechanism, nose pads that automatically conform to the shape of the nose in response to body temperature, a weight balance that feels light when worn, and frames compatible with the lens variations commonly used in Asia. These four elements guarantee a comfortable wearing experience.
TonySame Tokyo
3-34-7 Minami-Otsuka, Toshima-ku, Tokyo
Tel. 03-5954-3670
Business Hours | 10:30 - 19:30
Closed Wednesdays
TonySame
http://www.tonysame.com/




