FASHION /
WOMEN
February 26, 2015
GUCCI | The Glamorous and Elegant Signature Bag, "GUCCI 1970"
GUCCI
Metal corners meet leather for a fresh take.
The Glamorous and Elegant Signature Bag "GUCCI 1970"
Gucci draws inspiration from its rich archive, reinterpreting pieces for the modern era. Under the creative direction of Frida Giannini, the signature bag "GUCCI 1970" was born in the Spring/Summer 2012 season, featuring metal corners first introduced on handbags in 1970.GUCCI1970" was born.
Text by YANAKA Tomomi
Inspired by the Metal Corners of 1970
Gucci's icons, such as the "Bamboo Bag," "Jackie Bag," and the "Diamante" pattern—said to be Gucci's oldest signature pattern—are being revived for today's era with even greater brilliance, thanks to Frida Giannini's magic. This season, she was captivated by the metal corners first incorporated into handbags in 1970. The "GUCCI 1970" was created as this season's signature bag, embodying glamour and elegance.
The silhouette emphasizes minimalist lines. The metal corners, engraved with the Gucci logo, exude a sharp luster. The handmade jewel tassel, formed by bundling extremely fine metal chains—another key detail—is like the fringe of a dress swinging elegantly as it appears on the catwalk.
The handles are a masterful fusion of metal chains and leather, crafted with Gucci's unique artistry, resulting in a bag that is both easy to use and comfortable to carry.
The surprisingly soft leather chosen for its relaxed shape allows for a more voluminous silhouette compared to previous designs. Utilizing materials like nubuck calfskin and nappa, the bag is available in a range of colors that, like the materials themselves, are brimming with luxury: emerald green, black, natural beige, white, and cocoa. Furthermore, exotic precious skins such as glossy crocodile and lustrous hand-painted python add an even more luxurious appeal.
The bag is available in two sizes: large and medium. With the brilliance of the Art Deco era and a sense of graphical playfulness, this accessory-like bag is sure to be a versatile companion for various occasions, from daytime to evening. Discover this eternal bag, possessing a sharp yet elegant character.
Gucci Japan Customer Service
Tel. 03-5469-6611


