BY MALENE BIRGER Opens Its First Pop-Up Shop in the Kansai Region
FASHION / WOMEN
August 19, 2015

BY MALENE BIRGER Opens Its First Pop-Up Shop in the Kansai Region


BY MALENE BIRGER


Danish Collection Brand Arrives at Department Stores in East and West


First Pop-Up Shop Opens in the Kansai Area


Danish collection brand "BY MALENE BIRGER" will sequentially hold pop-up shops in Yokohama and Futakotamagawa, starting with Kyoto Takashimaya on August 19 (Wednesday).

Text by KAJII Makoto (OPENERS)




Pre-Fall Collection Theme: "ICON"


BY MALENE BIRGER is an affordable luxury brand from Denmark that offers "accessible luxury" to modern women. By blending contemporary style with artistic elements, the brand conveys a message to women who aspire to live a unique and wonderful life.

The theme for the 2015 Pre-Fall collection featured in this pop-up shop is "ICON." Items inspired by 1940s military wear, hunting jackets, and workwear are presented, with mannish tastes elevated into feminine designs.

BY MALENE BIRGER | POP UP SHOP

BY MALENE BIRGER | POP UP SHOP

BY MALENE BIRGER | POP UP SHOP


In addition to iconic items representing this season, inspired by army and hunting aesthetics, the lineup also includes pieces with sophisticated graphics, such as paisley and animal motifs.

At Kyoto Takashimaya, the selection will be the same as at directly managed stores, featuring new wear, bags, and accessories from the Pre-Fall collection, making it a must-see.

The pop-up shops will feature items such as pants (from ¥38,000), skirts (from ¥43,000), blouses (from ¥46,000), tops (from ¥19,000), and bags (from ¥42,000).

<Pop-Up Shop Store Details>
Period | August 19 (Wednesday) - September 1 (Tuesday), 2015
Location | Kyoto Takashimaya, 2nd Floor
Period | September 9 (Wednesday) - September 22 (Tuesday)
Location | Tamagawa Takashimaya, 3rd Floor
Period | October 14 (Wednesday) - October 27 (Tuesday)
Location | Yokohama Takashimaya, 3rd Floor

Inquiries


Urban Research Press Room


Tel. 03-6434-9940


http://www.urban-research.co.jp/special/bmb/


http://www.bymalenebirger.com