VALENTINO Launches the Valentino Garavani Virtual Museum

VALENTINO│VALENTINO

Valentino's 50-Year History Appears in Virtual Space

The "Valentino Garavani Virtual Museum" is Born

The "Valentino Garavani Virtual Museum," where Valentino's 50-year fashion history can be fully explored, will open on Monday, December 5th. What will the world's first virtual museum, created using 3D technology, look like?—.

By Tomomi Yanaka

Garavani Himself Curates and Guides the Museum

The "Valentino Garavani Virtual Museum" offers a luxurious experience where Valentino's founder and designer, Mr. Garavani himself, acts as curator, guiding visitors through a layout akin to a physical museum. Visitors can freely explore various galleries and sections.

The exhibition area spans what would easily exceed 10,000 square meters in a real museum, showcasing over 300 dresses from Mr. Garavani's design archives, arranged thematically. With sketches, illustrations, advertising campaigns, articles, and red carpet appearances, the museum offers a comprehensive immersion into the world of Valentino.

The museum also delves into Valentino's 50-year history and the stories behind its dresses. From the "White Collection," unveiled in 1968 and making waves in the fashion world, to the "White Fairy Tale Love Ball" of 2011, visitors can view photographs and videos of numerous special events and exhibitions that have marked fashion history. Furthermore, the application features a media library with over 5,000 images, including 95 videos of dresses, photographs, design sketches, and fashion shows.

The full scope of the museum will be detailed at a press conference hosted by Mr. Garavani and his lifelong partner, Giancarlo Giammetti, on Monday, December 5th, at 11 AM in New York. The event will also be live-streamed worldwide on YouTube (www.youtube.com/embed/v59c8ked1TQ).

Currently, the official website, valentino-garavani-archives.org, features a short video highlighting the museum's key attractions. Users can register their email addresses to receive the latest updates on the opening. Additionally, campaigns on Facebook, Twitter, and YouTube offer previews of the works to be exhibited until the opening day.

Valentino, a long-time leader in the fashion industry, is set to unveil this pioneering virtual museum to the world. It promises to be a unique space to fully appreciate Mr. Garavani's vision.

Museum Website (from December 5th)
www.valentino-garavani-archives.org