FASHION /
WOMEN
May 18, 2015
ARMANI | Capsule Collection in Collaboration with Rihanna
ARMANI JEANS
EMPORIO ARMANI UNDERWEAR
Rihanna's "Must-Haves" Selected, Including Denim and Lingerie
A Capsule Collection Collaboration with Rihanna is Born
Armani Jeans and Emporio Armani Underwear have announced a capsule collection featuring jeans, T-shirts, and lingerie, curated in collaboration with singer Rihanna.
By Tomomi Yanaka
Masculine, Edgy Denim Styles and Feminine Lingerie
Rihanna, who has been active with achievements such as winning this year's Grammy Awards, is currently the face of Armani Jeans and Emporio Armani Underwear, appearing in their advertising campaigns. Now, a capsule collection featuring her "must-have items" has been launched by both brands.
From Armani Jeans comes a sexy style with a masculine, powerful edge, comprising two T-shirts, two jean options, one black leather jacket, and one bag.
The T-shirts feature an emblem printed with Rihanna's "R" logo combined with the Emporio Armani eagle. Another design showcases an outline of Rihanna's face with a leopard print, both clearly expressing Rihanna's taste. The jacket is a classic biker style.
For the jeans, two styles are available: a classic skinny fit and a boyfriend style with tapered legs. Both come in two finishes: vintage-washed blue stretch denim and washed black stretch denim.
However, the mood shifts dramatically with the underwear. Feminine lingerie pieces in cobalt blue and pearl grey lace have been selected.
In Japan, the Armani Jeans collection will be available from January at the Emporio Armani Aoyama store and the Armani Jeans Roppongi store. The lingerie is scheduled to launch on February 1, 2012, in the lingerie department of Isetan Shinjuku.
This collaboration between Rihanna, who is popular as a fashion icon for her stylish take on everything from haute couture to casual looks, and Armani is a partnership that demands attention.
Giorgio Armani Japan
Tel. 03-6274-7070
