FASHION /
NEWS
August 3, 2022
Reebok's classic 'Beatnik' sandal gets an update with the new 'Beatnik Moc' model
Reebok
Reebok's 'Beatnik', a 90s Tokyo street style favorite, gets an update with the new 'Beatnik Moc' model.
Reebok has released the "Beatnik Moc," an updated model of the "Beatnik," originally launched in the 1990s as an outdoor sandal. Drawing inspiration from Reebok's archive of outdoor models, the new design enhances both functionality and fashion, available in six colorways to suit hiking or everyday life.
Text by KODAMA Tomoko
Faithfully recreating the 'slip-on function' and 'center seam construction' for enhanced walkability in a slip-on footwear.
The "Beatnik" gained popularity in Tokyo's 1990s fashion scene due to its unique design, featuring a center seam upper and adjustable straps. At the time, it was not officially distributed and only a small quantity was brought into Japan through parallel imports, contributing to its cult status.
The "Beatnik Moc," an update to the "Beatnik," draws inspiration from Reebok's outdoor model archives to enhance both functionality and fashion. While faithfully recreating the "Beatnik's" signature 'slip-on function' and 'center seam construction,' the updated model uses premium suede and nubuck for the upper. Available in six colorways, including eye-catching combinations like blue x black and gold x black, it has evolved into a style that fits seamlessly into both hiking and daily life. Furthermore, to ensure walkability even in a slip-on design, it incorporates elastic materials that support the ankle and an overlay panel structure for side protection.
The "Beatnik Moc" is available for purchase at the Reebok Online Shop, Reebok Store Shibuya, and Reebok Classic Store Harajuku.
*Some products will be released sequentially starting Friday, August 5th.
*Some products will be released sequentially starting Friday, August 5th.
Beatnik Moc
- Product Number/Color | [GX4474] Collegiate Gold/Collegiate Gold/Core Black
- [GX4477] Modern Beige/Modern Beige/Core Black
- [GX4478] Core Black/Core Black/Core Black
- [GX4480] Court Blue/Court Blue/Core Black
- [GX4476] Brush Brown/Brush Brown/Core Black
- [GX4475] Alabaster/Core Black/Classic Cobalt
- *[GX4480][GX4476][GX4475] will be released sequentially starting Friday, August 5th.
- Sizes | 23.0-30.0cm (available in 1cm increments)
- Price | ¥16,500 (tax included) *Our store's selling price
- Retailers | Reebok Online Shophttps://reebok.jp
- Reebok Store Shibuya
- Reebok Classic Store Harajuku
- ZOZOTOWNhttps://zozo.jp/shop/reebok/
- BILLY’S ENThttps://www.billys-tokyo.net/
Inquiries
Reebok adidas Customer Service
Tel.0570-033-033 (Phone support Weekdays 9:30-18:00)
http://reebok.jp/