FASHION /
NEWS
February 17, 2023
LANVIN COLLECTION Men Appoints Shido Nakamura as Season Ambassador | LANVIN COLLECTION
LANVIN COLLECTION | LANVIN COLLECTION
The Man Who Inspires, Shido Nakamura
LANVIN COLLECTION Men has appointed actor Shido Nakamura as its Season Ambassador for Spring/Summer 2023, and has released the campaign visual "Delightful Man."
Japanese 'Iki' and European 'Elegance' Are Synonymous
Based on the essence of Paris's oldest couture house, "LANVIN COLLECTION Men" offers a light feel with the latest functional materials. Rebranded under Creative Director Tomoki Yuza, its foundation lies in the Parisian elegance that brand founder Jeanne Lanvin meticulously pursued.
The Spring/Summer 2023 collection features enduring heritage elements such as stylish single trench coats, suits, and the iconic "Midnight Blue" color. By utilizing functional materials that combine comfort and style, the wearing experience has been further enhanced. While incorporating classical details throughout, the look is clean and modern. Items that can serve as the core of your wardrobe are abundant this season.
It has been announced that actor Shido Nakamura has been appointed as the Season Ambassador for Spring/Summer 2023, and the campaign visual "Delightful Man" has been released.
"The fusion of tradition and innovation." In today's era, where the arrival of a new age is loudly proclaimed, this phrase is often heard across various industries and situations. Shido Nakamura, who has long been immersed in the world of traditional Kabuki theater, is currently embodying the essence of this phrase in real-time.
"When creating a new Kabuki performance, I approach it with the desire for everyone, from the young to the old, to enjoy it from the heart. While staying within the framework of classical tradition, I constantly incorporate innovative ideas because I want to spark interest even in younger generations who may not be familiar with Kabuki."
Nakamura states, "I feel a strong resonance with LANVIN COLLECTION, which infuses modern essence into the legacy built by its founder."
"Japanese 'iki' and European 'elegance' are synonymous, and they are essential for maintaining the motivation to enjoy life. By experiencing moving performances or wearing stylish and comfortable clothing, we cultivate a source of vitality for the future. Perhaps in this coming era, such a mindset will become greatly necessary."
"Delightful Man," featuring Shido Nakamura, is
the brand's official websiteavailable now.