Based on the essence of Paris's oldest couture house, "LANVIN COLLECTION Men" offers a light feel with the latest functional materials. For the Autumn/Winter 2023 season, the brand has appointed actor Shido Nakamura as its ambassador and released the campaign visual "Roaring Twenties."

The Autumn/Winter 2023 season, themed "Roaring Twenties," features "Petrol Blue"—a blend of blue and green with a hint of gray—as its key color. Similar to the brand's iconic "Midnight Blue," this hue evokes the European winter sky, exuding a sense of calm and sophisticated flair.

Shido Nakamura, appointed as the season's ambassador, is seen wearing an ensemble of a blue logo-adorned knit and a polo cardigan.
"I find this style of layering a blue knit with a cardigan to create an ensemble very chic. I tend to shy away from such beautiful colors, perhaps thinking they don't suit me, but I highly recommend them to those who feel the same. After the pandemic, being able to go out without masks felt like a joyous occasion, similar to when I first felt the pleasure of dressing up again after a long time. This feeling is evoked again, and incorporating colors I haven't worn before can truly refresh one's mood. I hope men will try colors like blue and orange without hesitation."

Nakamura recalls that in his twenties, American casual style was dominant, often involving vintage jeans, a rider's jacket, and engineer boots. However, influenced by his mother, who owned a boutique, he learned the importance of appreciating quality and began experimenting with various styles. He credits this accumulation of styling experiences for his current ability.
"For my high school graduation, my mother bought me an expensive suit from an Italian brand. She often told me, 'Wear good things,' and 'Become a man who suits quality,' but I didn't quite grasp it then. Now, decades later, I realize what a valuable experience that was. My mother also exposed me to various theatrical performances, which greatly inform my work today. She taught me the importance of broadening one's horizons by seeing and trying diverse things, allowing them to become accumulated experiences within oneself."

Nakamura adds that when trying on clothes at a store, it's beneficial to bring a partner or friend to get their candid impression of how a new item looks.
"Receiving compliments or opinions from those closest to you is very important. If someone genuinely tells you something looks good, it can be a great source of confidence."

A special interview with Creative Director Tomoki Sukezane and Brand Ambassador Shido Nakamura is now available on YouTube (https://youtu.be/isFpUJYeEUo). Don't miss it.