Stylish and exceptionally versatile. New colors for Reebok's "Instapump Fury" arrive for the first time in four years | Reebok
FASHION / NEWS
February 16, 2022

Stylish and exceptionally versatile. New colors for Reebok's "Instapump Fury" arrive for the first time in four years | Reebok

Reebok

Stylish colors and designs that easily complement any styling, plus functionality.

Reebok has released the "INSTAPUMP FURY OG Ballistic Black & White," a monochrome model in all black and white, from the classic "Ballistic" line of Reebok's iconic "INSTAPUMP FURY" sneaker.

TANABE Keitaro

A reliable and versatile pair that works all year round.

First introduced in 2015 by global fitness brand Reebok, the "INSTAPUMP FURY OG “Ballistic”" is a classic model of the popular "INSTAPUMP FURY" running shoe. It is characterized by the use of highly durable ballistic nylon, making it a robust specification suitable for all-season wear, and boasts wide popularity due to its rich colorways.
The "INSTAPUMP FURY" features "The Pump Technology" in the upper for enhanced shoe fitting, and was first released as a running shoe in 1994. "The Pump Technology" allows users to adjust the shoe's fit by inflating air chambers within the shoe.
In 2019, its 25th anniversary, special commemorative projects included the first-ever reissue of the early prototype model, the reissue of the original "Citron" and "Sax Blue" colors, and the "ICONS PACK" featuring colorways from past masterpiece models. That same year, a model incorporating Adidas' innovative BOOST midsole technology was also released, generating significant buzz.
Reebok has now announced the release of the "INSTAPUMP FURY OG Ballistic Black & White," a monochrome model in all black and white that offers a cool impression despite its minimalist design.

The all-black and all-white tonal models being released this time are popular for their exceptional ease of pairing and use among versatile basic colorways. This marks their comeback for the first time in over four years, since their release in different materials in 2017.
Retaining the iconic design of the "INSTAPUMP FURY 94," commonly known as the "early model pump" which follows the design from its 1994 release, the entire shoe, from the upper to the sole, is stylishly finished in a minimalist single color.
Stylish and exceptionally versatile. New colors for Reebok's "Instapump Fury" arrive for the first time in four years | Reebok
A wardrobe essential that matches any styling, these monochrome sneakers are unique yet understated, making a statement without being overpowering. They are versatile enough to be worn casually or dressed up, femininely or masculinely, transcending gender and occasion.

INSTAPUMP FURY OG

Inquiries

Reebok Adidas Customer Service
0570-033-033 (Phone inquiries weekdays 9:30–18:00)
http://reebok.jp/

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