As part of the renewal launch for its iconic "CLASSIC LEATHER," athletic lifestyle brand Reebok introduces the "CLASSIC LEATHER 1983 VINTAGE," a premium model inspired by the original design released in 1983.

In 2022, Reebok announced the renewal of its classic icon, the "Classic Leather," under a new brand campaign, which will be rolled out throughout the year. The first release in this initiative, the "CLASSIC LEATHER 1983 VINTAGE," faithfully reproduces the design from its 1983 debut down to the finest details, while also offering a modern, premium update.

Based on the original colorways, the materials and design used in the original model have been adopted. The tongue features a full label of the same size as the original and the Reebok brand logo from that era. This is a meticulously crafted pair that reflects the craftsmanship of archival design in every detail.

Meanwhile, the adoption of a new last has resulted in a slimmer overall silhouette. While retaining the appeal of the vintage design, the model has been refined to be more easily paired with contemporary fashion and styling.

In 1983, when running shoes typically used materials like nylon, the "Classic Leather" was launched as an innovative running shoe using "garment leather."

It offered a snug fit that enveloped the foot and exceptional comfort, garnering significant attention. It became popular not only as a running shoe but also as a fashionable item for daily wear. With its simple yet unique design and versatility that matches any style, it remains a beloved staple model worldwide, essential to any wardrobe.

In 2022, Reebok announced the launch of a new brand campaign. Returning to its roots as an athletic lifestyle brand with origins in sports, the campaign emphasizes the importance of being an active participant who moves life forward, rather than remaining a spectator, conveying this message through the perspectives of various artists and athletes.

The campaign features world-renowned musicians alongside basketball legends. The "CLASSIC LEATHER" will be prominently featured as the focus item for this campaign.