Collaboration T-shirt from “White T-shirt Legend” Eisaku Yoshida and a White T-shirt Specialty Store Appears

#FFFFFFT | SHIROTI

The "Eisaku Yoshida Model": Simple, Yet Infused with Eisaku Yoshida's Signature Details

A white T-shirt has arrived, a collaboration between the white T-shirt specialty store #FFFFFFT and Eisaku Yoshida. The classic, slim, and just-fit silhouette is elevated by meticulously crafted details, creating a sense of exclusivity.

Text by Kosaku Waseda (OPENERS)

Based on the Body from Japanese T-shirt Brand "Whosmaking"

#FFFFFFT (Shiroti) is a specialty store for plain white T-shirts, launched in 2016 by Takuya Natsume. With its world-first concept and unique business model, it has garnered significant attention and acclaim both domestically and internationally, establishing itself as a one-of-a-kind destination store.

Collaboration T-shirt from "White T-shirt Legend" Eisaku Yoshida and a White T-shirt Specialty Store Appears | #FFFFFFT

A white T-shirt, a collaboration between #FFFFFFT and singer-actor Eisaku Yoshida, has now been released. Yoshida, who marks his 33rd year in entertainment this year, has deeply loved white T-shirts in his private life since before his debut. He ignited an unprecedented boom in Japan with his white T-shirt and blue denim ensemble while passionately singing "Kokoro no Tabi" at the 1990 Kohaku Uta Gassen, earning him the title of "White T-shirt Legend."

This collaboration project began with a meeting between Natsume and Yoshida. Through numerous sessions between the two, a meticulously crafted garment was completed.

From the many T-shirts curated by #FFFFFFT, Yoshida selected the body from the Japanese T-shirt brand "Whosmaking." Based on an original cotton fabric that is densely woven yet soft and supple, it adopts a just-fit silhouette, distinct from the recent trend of oversized and big silhouettes.

The details reflect Yoshida's image: a durable ribbed neck and sleeves rolled up to the same width as the neck create a sophisticated look that is both classic and fresh.

The original illustrations for the included tag seal and care label were created by "Sketchbook Three," an illustrator group also gaining attention on Instagram.sketchbook3

The T-shirt is scheduled to be worn on stage during Eisaku Yoshida's live tour, which begins in June. It is truly a garment worthy of being called the "Eisaku Yoshida Model," both in name and in substance.

Eisaku Yoshida
Actor, singer. Born in Kanagawa Prefecture in 1969. Debuted on screen in the 1988 film "Glass Girl." In June 2021, he is scheduled to hold his postponed 30th-anniversary concert tour "We Only Live Once" in three cities: Tokyo, Nagoya, and Osaka. He will also appear in the latest installment of the Netflix original series "The Naked Director 2," scheduled for release in June this year.

Takuya Natsume
#FFFFFFT Representative, White T Hunter. Born in Kanagawa Prefecture in 1982. After graduating from Keio University, he worked as a marketer at Hakuhodo for over 10 years before founding the plain white T-shirt specialty store "#FFFFFFT (Shiroti)" in 2016. With its world-first concept and unique business model, it has garnered significant attention and acclaim both domestically and internationally, becoming a one-of-a-kind destination store. In 2020, he established shiten Inc.
and also engages in planning and producing for the lifestyle sector and various consulting services. On April 30th, he co-opened "#000T KABUKICHO," a black T-shirt specialty store, in Shinjuku Kabukicho.

#FFFFFFT / EISAKU CLASSIC