FASHION /
NEWS
February 26, 2022
The popular classic shoe "ASAHI DECK" reimagined with colored rubber | ASAHI
ASAHI
Founded in 1892, "ASAHI" has been crafting shoes for over 130 years. In recent years, the brand has become known as a prime example of successful rebranding, with its collection of refined classic designs gaining popularity both domestically and internationally. The newly released "ASAHI DECK MIXTURE" is based on an idea proposed by participants in a workshop held by the company in 2018.
Text by Satsuki Wakabayashi
Pre-orders now open at select shop PERSICA ahead of March release
ASAHI, a shoe manufacturer from Kurume City in Fukuoka Prefecture, known for its rubber industry. The new "ASAHI DECK MIXTURE" series is based on the "ASAHI DECK," which features modern updates to the last (shoe mold) of American-made deck shoes the company produced in the 1970s. Combining cotton twill uppers with rubber parts, this series offers a blend of playfulness and sophistication. Available in two models: deck shoes and slip-ons. The wavy-patterned outsole provides excellent grip, even on wet surfaces. Releases in March.
ASAHI DECK MIXTURE
- Colors | WHITE/BLUE, BLACK/BLUE
- Price | ¥11,000
ASAHI DECK SLIP-ON MIXTURE
- Colors | WHITE/BLUE, BLACK/BLUE
- Price | ¥8,800
Inquiries
PERSICA
https://store.persica.jp/