BEAMS | "The Perfect Gift Shop BEAMS" Launches

BEAMS

“Gift Concierge” to Assist with Christmas Present Selection

“The Perfect Gift Shop BEAMS” Launches November 14

For that special someone. For yourself, after a year of hard work.──BEAMS nationwide will launch its Christmas campaign, “The Perfect Gift Shop BEAMS,” on November 14 (Friday). The campaign will feature gift-ready items, special holiday wrapping, and exclusive shopping bags. In-store, special wrapping services and a tabloid paper will also be available.

Text by KAJII Makoto (OPENERS)

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Last year, BEAMS launched “The Perfect Gift Shop BEAMS,” a campaign focused on a curated selection of gifts and assistance in finding the perfect present. This year, BEAMS continues the initiative with a lineup of Christmas gifts available both in stores and online.

During the campaign period, a special website will showcase “100 Recommended Gift Items” and feature a “Gift Concierge” service to assist with gift selection. Those who consult the concierge will be entered into a daily lottery for a chance to win the item they were recommended.

A Shop to Fulfill Your Thoughts for Someone Special

Throughout the campaign, customers who purchase items in-store will receive a “The Perfect Gift Shop BEAMS” shopping bag. Special Christmas-themed wrapping will also be available.

Starting November 25 (Tuesday), a tabloid paper featuring recommended gift items will be distributed at all BEAMS stores nationwide. A second phase of the campaign is planned for late November.

The Perfect Gift Shop BEAMS
Period: Friday, November 14 – Thursday, December 25, 2014
Participating Stores: All BEAMS stores nationwide
*Excluding some BEAMS stores, Remson’s, and Mamitas

＜Special Website＞
100 Perfect Gifts
The special website (gift.beams.co.jp), launching on Friday, November 14, will feature 100 carefully selected Christmas gift items across a wide range of categories including men's, women's, kids', and miscellaneous goods.
Gift Concierge
Throughout the period, customer consultations will be available daily. For each consultation, three staff members will propose Christmas gifts from the BEAMS product lineup. The suggested gifts can also be purchased through the online shop. Additionally, one person will be randomly selected each day from those who consulted the concierge to receive the proposed gift.
*Some items may not be available in the online shop

BEAMS
The Perfect Gift Shop BEAMS
gift.beams.co.jp