A Collaboration Between Two Brands with Relaxed and Happy Worlds

"GANORI" is a granola specialty store that began last August with the concept of "a shop that stays close to people's lives." It continuously proposes new values for granola, offering custom granola that can be combined from over 30 types of ingredients like granola, dried fruits, and nuts, original mixed series using Japanese ingredients, and the development of dessert-like granola in collaboration with renowned pastry chefs.

For this collaboration with B:MING LIFE STORE by BEAMS, they will offer tastings and sales (excluding some stores) of the special mixed granola "Holiday Morning Mix" exclusively for B:MING LIFE STORE, inspired by the 2014 Autumn/Winter theme "Central Coast Driving Holiday = West Coast American Breakfast." They will also distribute free leaflets introducing delicious ways to enjoy granola.

Opening of "B:MING LIFE STORE by BEAMS Ikspiari Store"

On Saturday, September 6th, the "B:MING LIFE STORE by BEAMS Ikspiari Store" will open in "Ikspiari," a complex commercial facility within Tokyo Disney Resort. The spacious store will offer a full range of B:MING LIFE STORE's world, including men's, women's, and kids' apparel, kitchenware, and cosmetics, allowing customers to enjoy styling inspired by a journey along the Central Coast of the American West Coast this autumn.

B:MING LIFE STORE by BEAMS x GANORI Collaboration Items
Pop-up Event "NICE MORNING with GRANOLA"
Period: Monday, September 1st - Tuesday, September 30th
Participating Stores: All B:MING LIFE STORE by BEAMS locations
(Excluding Aqua City Odaiba, Yokohama Porta, and Ikspiari stores)
http://www.bminglifestore.jp/

GANORI Shibuya Hikarie ShinQs Store, GANORI Daimaru Kyoto Store
http://ganori.jp
*However, sales of the granola "Holiday Morning Mix" are scheduled to begin on Wednesday, October 1st.