Launching July 17th (Thursday) at Casa LOEWE Omotesando

LOEWE's Spring/Summer 2015 menswear collection was recently unveiled in Paris. The debut of the first creations under Creative Director Jonathan Anderson garnered significant attention. Anderson's signature genderless designs and innovative approach have all come to fruition, while honoring the essence of LOEWE.

The collection features apparel, bags, and accessories, alongside home products such as leather cushions, lamb wool blankets, and wood and leather chairs, inspired by the archive collection. All items are built upon the craftsmanship and innovation that have guided LOEWE since 1846, possessing the brand's core qualities of exceptional tactility, minimalist design, and superior functionality.



The items available in stores as part of the "LOEWE Pre-Launch Collection" include shoes, bags, and accessories. The stylish and practical new "Shopper Bag" boldly features the renewed LOEWE anagram and logo, embodying a design fitting for the launch of a new brand image.

Also released are playful items inspired by the designs of "Meccano," a British toy manufacturer founded by Frank Hornby in 1901. With forms and colors that embody the theme of combining blocks, these pieces bring a fresh perspective to LOEWE's philosophy.

This capsule collection will launch alongside the grand opening of "Casa LOEWE Omotesando" on July 17th (Thursday). Furthermore, this pre-launch item release is set to be the prelude to a major rollout of the brand's direction under Jonathan Anderson.

LOEWE Pre-Launch Capsule Collection
Available from July 17th (Thursday) at Casa LOEWE Omotesando
Available from July 23rd (Wednesday) at LOEWE Ginza, Isetan Shinjuku, and Hankyu Men's Osaka
Available from July 26th (Saturday) at LOEWE Daimaru Shinsaibashi

LOEWE Customer Service
Tel. 03-6215-6116
http://www.loewe.com/