Focus on museum neu's latest collaboration.

museum neu

2011 Autumn & Winter Collection

museum neu's Latest Collaboration

museum neu is a project that reinterprets artists and creators who have walked alongside music across various eras, shaping those times, from a contemporary perspective, proposing them as products or pure art. For its latest collection, it collaborates with popular brands ENGLATAILOR, CA4LA, PORTER, and VERYNERD!

Text by OPENERS

Featuring "ROUGH TRADE RECORDS" to Add Impact to Styling

The museum neu 2011 Autumn/Winter collection features items inspired by "ROUGH TRADE RECORDS," a British independent record label founded in 1978.

ROUGH TRADE RECORDS, with its declaration that "what is released by majors does not express our lives at all," profoundly influenced the music scene of its time, launching famous artists including The Smiths, The Libertines, and The Strokes. This season's theme, "TRYING A THING," expresses admiration for the label's subsequent achievements and a spirit of new beginnings.

The Smiths Remake Denim Pants

VERYNERD / HUMBURG

This marks the second collaboration with Alpha Industries, and sunglasses and eyewear from the purely Japanese brand VERYNERD have also been realized through this partnership.

Furthermore, ENGLATAILOR is a brand helmed by Keisuke Baba, a leading figure who supports the Japanese fashion industry as one of its most established stylists. It has recently relaunched as "ENGLATAILOR by GB." This is also something to keep an eye on.

museum neu
http://www.museum-neu.jp/