Drawing Out the Intrinsic Allure of Crocodile

SHIRO creates innovative collections with exotic leathers and unique materials. Its pursuit of authentic luxury was recognized when, just a few years after its establishment, the brand's designer was named 'Most Innovative New Designer' in 2006. That designer is Massimo Calestrini. He approaches creation with innate aesthetic sensibility and refinement, coupled with deep knowledge and curiosity.

His profound understanding of materials owes much to his 'bloodline.' The Calestrini family moved from Italy's Piedmont to Africa in 1852 to begin a business in raising crocodiles, ostriches, and other reptiles, as well as tanning exotic leathers. Massimo was born in Asmara, Eritrea, in East Africa. Due to civil war in the 1970s, the tannery was nationalized, forcing the family to relinquish their business. A few years later, they returned to Italy. Yet, Africa remained a part of his life.

After working as a consultant for Calvin Klein and Mariella Burani, he decided to return to Africa and revive the family business. In 1992, he built a tannery in Ethiopia, aiming to restore a family legacy of over 100 years. By the late 1990s, the tannery was serving numerous prestigious maisons. Then, in 2003, he launched his own collection using crocodile leather that had been stored underwater during the business's closure, processing it into vibrant colors like red, turquoise, and gold. This marked the birth of SHIRO. The brand now offers both apparel and accessories.

The Spring/Summer 2009 bag collection featured a wide range, from large shopping bags to small pochette styles. Distinctive features included belts and belt loops reminiscent of boat ropes, and thin, twisted crocodile cords used as handles. The color palette, with its passionate hues evoking scorched earth—from soft ochre to mahogany and the reddish-brown of madder—recalls the savannas.

SHIRO Imperial Hotel Plaza Store Tel. 03-3593-4639