A Modern Reimagining of Designs from the 1960s-80s | ASAHI
FASHION / NEWS
March 13, 2020

A Modern Reimagining of Designs from the 1960s-80s | ASAHI

ASAHI | アサヒ

ASAHI TRAINER 3 | Made in Kurume City, Fukuoka Prefecture

In the 1970s, ASAHI produced sneakers for renowned international brands. Now, a new model emerges, artfully incorporating design elements from that era into a contemporary reimagining.

Text by Satsuki Wakabayashi

Rooted in tabi manufacturing and based in Kurume City, Fukuoka Prefecture—a region known for its rubber industry—ASAHI began producing jogging shoes in the 1970s, primarily for overseas brands.
The new TRAINER 3 boasts a classic design. Its upper blends elements from models produced in the 1970s, while the sole draws inspiration from the "ASAHI RUNNER SHOES" worn by runners in the 1960s.
Comfort is paramount, with features like an abrasion-resistant outsole and a thick EVA midsole. While honoring traditional manufacturing methods, this hybrid sneaker has been crafted with a modern sensibility.
ASAHI TRAINER 3
Sizes | 25.0cm–29.0cm (excluding 27.5cm, 28.5cm)
Color | Grey
Price | ¥20,000 (excluding tax)
Inquiries

Asahi
https://asahishoes.jp

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