A Homage to the 90s: Nike Air Max 90 UNDEFEATED

NIKE

A Basic Shoe in Premium Black and White Leather

Nike is releasing its new shoe, the Nike Air Max 90 UNDEFEATED. With a simple form and color scheme, it embodies a style reminiscent of the 90s hip-hop scene. The release date is Friday, December 27th. Some colorways will be available on Monday, December 30th.

Text by Kosaku Waseda (OPENERS)

Eight Colorways Available

The new "Nike Air Max 90 UNDEFEATED" shoe harmonizes a homage to the 1990s with beloved, basic quality, resulting in a shoe widely embraced across various cultures.

The base is crafted from premium white or black leather, featuring a style that highlights striking accent colors.

The Nike Infrared, first used on the Air Max 90, and a vibrant blue capture the shoe's inherent atmosphere.

The double mudguard, forming a unique band of color, is a design element that further accentuates the model's identity.

Inspired by the supercross jackets popular in the 90s New York hip-hop scene, which also influenced the early days of the UNDEFEATED team.

Additionally, the "NIKE AIR" lettering on the heel, originally rendered in rubber, has been replaced with UNDEFEATED's five-strike mark. The point is the addition of special details to a clean style.

The release date is Friday, December 27th. Some colorways will be released on Monday, December 30th.

NIKE AIR MAX 90 UNDEFEATED
Price: ¥16,500, ¥8,250 (Toddler Size), ¥9,900 (Preschool Size)
Colors: Red/White, Red/Black, Green/White, Green/Black, Blue/White, Blue/Black, Yellow/White, Yellow/Black
*Toddler and preschool sizes are available only for Red/Black and Yellow/White.
Release Date: December 27, 2019 (Friday)
*Blue/Black, Blue/White, Yellow/Black, and Yellow/White will be available on SNKRS from December 30th (Monday).

Inquiries

NIKE Customer Service
Tel. 0120-6453-77