FASHION /
NEWS
January 30, 2015
A photo booth to experience Yuming's world! | BARNEYS NEW YORK
BARNEYS NEW YORK
A Collaboration Project with Yuming's Latest Album "POP CLASSICO"
The "Become Yuming" Photo Booth Appears at the Ginza Store!
Based on the world of her 37th album, "POP CLASSICO," released on November 20th (Wednesday), singer-songwriter Yumi Matsutoya (Yuming) and Barneys New York have collaborated.HAVE A POP CLASSICO HOLIDAYUnder the theme "HAVE A POP CLASSICO HOLIDAY," a variety of content will be offered until December 25th (Wednesday). Currently, the "Become Yuming" photo booth is exclusively available at the Ginza store.
Text by IWANAGA Morito (OPENERS)
Experience the World of "POP CLASSICO"!
Barneys New York is launching a large-scale collaboration project with Yumi Matsutoya titled "HAVE A POP CLASSICO HOLIDAY." Across all Barneys New York stores, the fantastical world reminiscent of the deep sea from the album "POP CLASSICO" is being showcased through...Collaboration Items...collaboration items, in-store displays, and more.
As one of the highlights of this project, a photo booth that allows visitors to virtually experience this world has appeared at Barneys New York Ginza. Using "teamLabCamera," created by the ultra-technologists "teamLab," you can take photos with visuals taken from the artwork of the album "POP CLASSICO."http://www.barneys.co.jp/pc/The taken photos will be posted on a special website within the Barneys New York homepage, and can also be shared on social media platforms like Facebook and Twitter.
There are seven types of frames available, inspired by the alphabets used in the album "POP CLASSICO" title, allowing for unique photos unlike any other. The photo booth will be installed until December 25th (Wednesday), the end date of the "HAVE A POP CLASSICO HOLIDAY" event. This is the perfect opportunity for commemorative Christmas photos, so be sure to experience it in-store.
HAVE A POP CLASSICO HOLIDAY
Period: Monday, November 11th - Wednesday, December 25th
Participating Stores: Barneys New York Shinjuku, Ginza, Yokohama, Kobe, and Fukuoka stores
*The "Become Yuming" photo booth is only available at the Ginza store.
www.barneys.co.jp
http://onlinestore.barneys.co.jp


