An Elegant French Air, Comfort You'll Want to Wear Daily

At the beginning of a new season, the first things to acquire are often basic items. For this reason, BEAMS has turned its attention to the French cut & sew brand 'Letroyes'. The collection, featuring essential basics for the daily wardrobe such as long-sleeved boat necks, crewneck sweatshirts, parkas, and cardigans, is crafted in the Champagne region of France.

Knitted on circular knitting machines, the seamless fabric offers excellent stretch and a comforting, enveloping softness. Its modern silhouette hugs the body without constricting, while the casual items exude an elegant air, a hallmark of French brands. Being able to relax is key. For everyday wear, comfort is as important as design. Once you slip into this stress-free comfort, you won't want to take it off.

At select BEAMS stores, a wide range of 'Letroyes' collections for both men and women, including popular cardigans, parkas, and turtlenecks, are available until mid-October. Additionally, to complement this, the BEAMS online shop (http://shop.beams.co.jp) features special content that highlights the appeal of 'Letroyes', which is also worth checking out. Why not add these essential items to your wardrobe this winter?


BEAMS x Letroyes
Participating Stores | BEAMS Ginza, Demi-Luxe BEAMS Ginza, BEAMS Futakotamagawa, BEAMS Nagoya, BEAMS EX Demi-Luxe BEAMS Umeda, BEAMS HOUSE Kobe

BEAMS Online Shop
http://shop.beams.co.jp


BEAMS Ginza
Tel. 03-3567-2224