Sneaker Shop "atmos tokyo" Unveils New Format, "Sports Lab by atmos," Now Open

A New Concept from Sneaker Select Shop, atmos tokyo!

Theme: "Urban Lifestyle in Step with Sports"

New Shop "Sports Lab by atmos" Opens

The concept is "sporty casual, combining sports and casual fashion."—Sports Lab by atmos, a new venture from sneaker select shop atmos tokyo, will open on Saturday, August 3rd, near the south exit of Shinjuku Station.

Text by KAJII Makoto (OPENERS)

Exclusive Items Only Available Here!

Sports Lab by atmos is set to open as a shop that can offer new encounters and surprises not only to Nike fans but to many sneaker enthusiasts, with a strong lineup primarily featuring Nike Sportswear footwear and apparel.

The lineup includes NIKE, atmos, THE NORTH FACE, HEADPORTER, and retaW (fragrances), with new brands not carried in existing atmos stores also being introduced. atmos's new apparel line will also launch as a proposal for sporty casual wear.

The store's interior design was handled by TORAFU ARCHITECTS, known for projects such as the Herman Miller Store Tokyo, minä perhonen in Gaienmae, and Aesop Shibuya. Pay attention to the use of materials typically found in gymnasiums for the walls and shelves, embodying the concept of "Street x Gymnasium."

Sports Lab by atmos
1F Shinjuku South Avenue, 4-1-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-6457-8755
Business Hours | 11:00–21:00
Open Daily
http://sportslab-by-atmos.jp