Everyday Wear with a Sense of Message and Spirit

—What was the theme/concept for the 2013 Spring/Summer collection?

It was "BLACK IVY & Modern Ethnic."

—Could you tell us more about the theme/concept?

The theme imagines what a rude boy from somewhere like Brixton in London might look like wearing traditional (IVY) style. Rather than standard IVY, the image is one of sophisticated use of African prints and ethnic-inspired patterns, handled in a way that avoids feeling too rustic. It's like modern ethnic, or urban ethnic.

—What are the key looks (outfits)?

We have set-ups featuring African prints used partially on traditional patterns and materials, with shorts that have been overdyed. Also, linen shirts with gradient dyeing paired with ethnic-patterned shorts.





—What are the key items?

Key items include indigo dungaree shirts made from fine-gauge yarn, gradient-dyed linen shirts, shirts with African print paneling, and overdyed shorts featuring African prints. Also, shirts and shorts with ethnic-inspired prints.

—What are the key colors?

This season, I'm drawn to blue. Shirts in indigo blue or overdyed blues. Also, shirts with ethnic-inspired dyes or prints. Please also pay attention to the shorts in the same key colors.

—A message to your fans?

We are proposing new, basic items. We also create clothing with a touch of art.
They are ordinary, yet slightly interesting clothes.

Major Retailers:
BEAUTY & YOUTH, TOKYO CULTUART BY BEAMS, PARIGOT, BEANS, Maiden Shop nanamica

DENPERMANENTE IN
Tel. 03-5856-2450