FASHION /
NEWS
February 13, 2015
ahujasons | New Wool Shawls Now Available at Fujimaki Department Store
ahujasons | Ojaason
New Wool Shawls Available at Fujimaki Department Store
Fujimaki Department Store, a website curated by Koudai Fujimaki, renowned former Isetan buyer, is launching new wool shawls from the shawl brand "ahujasons."
Text by Morito IWANAGA (OPENERS)
Exquisite and Practical Masterpieces
"ahujasons" is a global shawl brand sold in prestigious department stores across Europe, as well as in countries throughout North America and Asia. With numerous awards for its shawls, the brand is recognized for its dedication to preserving traditional craftsmanship. The new collection available at Fujimaki Department Store features two types: the "Wool Shawl / Wool Voile Cutting" and the "Silk Wool Shawl / Ombre."
The "Wool Shawl / Wool Voile Cutting" is a large shawl made by layering three thin pieces of wool, woven on a special loom, in varying sizes. Finished with a voile treatment, each layer is soft and warm, making it suitable for extended wear from early winter through early spring. Its simple design, featuring a zigzag pattern on a solid base, is also a welcome feature for unisex appeal.
The "Silk Wool Shawl / Ombre" is a shawl with a light, airy feel that belies its wool composition, its smooth texture a comfort against the skin. The inclusion of silk and a voile finish create a light, soft texture unattainable with conventional wool. The fabric, featuring a three-color gradient, allows for easy changes in appearance depending on how it's draped and how much of each color is shown. It also folds compactly, making it convenient to carry in a bag.
Both items promise to significantly expand styling possibilities. They will undoubtedly be a valuable addition to winter wardrobes, where adding variety can be a challenge.
Fujimaki Department Store
http://fujimaki-select.com



