Autumn/Winter 2017-18 Collection

The beautiful people Autumn/Winter 2017 collection proposes a new value system by combining the seemingly opposing elements of "Japanese clothing" and "Western clothing."

Designs include a foldable trench coat that utilizes the folding lines and straight lines of Japanese garments, a jacket with a deep overlap like a kimono, and a basic round silhouette developed from the shape of a traditional Japanese bridal hood (wataboshi).


The collection incorporates extreme color contrasts in fabrics and buttons, such as a burgundy jacket with yellow buttons, and a reversible material blending vivid purple and blue. Classic items are finished in an elegant yet pop style.

Also available are "obi belts," which interpret the obi sash of Japanese clothing as a layered belt, and bags and wallets in the collection's theme colors, featuring the brand's signature rider's motif.

Additionally, a special version of the popular name tote, usually only available at directly managed stores, will be released early.


During the event, customers who spend ¥50,000 (before tax) or more will receive a pouch made from the "Strawberry Thief" textile by William Morris, a symbol of this season, on a first-come, first-served basis. Don't miss the "new standard" proposed by beautiful people, born from its free-spirited creativity.

beautiful people 17-18FW POP UP STORE
Period: Tuesday, October 25, 2017 – Tuesday, November 21, 2017
Location: GINZA SIX 4F Event Space
6-10-1 Ginza, Chuo-ku, Tokyo