Trunk Show Also Held. Drake's Makes First Asian Debut with Full Lineup | Drake’s
FASHION / NEWS
April 15, 2017

Trunk Show Also Held. Drake's Makes First Asian Debut with Full Lineup | Drake’s


Drake’s


At BRITISH MADE GINZA, Enjoy the Atmosphere of England
Drake's Opens First Shop-in-Shop


As a new season begins, many are likely considering adding new pieces to their dress wardrobe. BRITISH MADE, which proposes "a lifestyle with British stories," has newly opened its flagship store, "BRITISH MADE GINZA." This store, the largest in Japan for BRITISH MADE, offers not only the appeal of its products but also a luxurious space reminiscent of authentic Britain. Of particular note is the opening of Drake's, a distinguished British brand.

Text by SHINGO SHIMOJO




Embodying the Stance of a British Gentleman - Drake's


Drake's, making its first Asian debut as a shop-in-shop at BRITISH MADE GINZA, is a British brand specializing in shirts, ties, scarves, and pocket squares. Founded in 1977 by Michael Drake, who previously served as the designer for Aquascutum's accessory collection, the brand celebrates its 40th anniversary this year. It began with a collection of high-quality wool, silk, and cashmere scarves, as well as small accessories, and has now become a rare factory brand in Britain for ties and shirts.

The brand's products are based on carefully selected, high-quality materials and traditional patterns from around the world, primarily the UK, while occasionally incorporating surprisingly vibrant colors. These items, which embody the spirit of a British gentleman—respecting tradition while never forgetting to have fun—are constantly in demand from famous brands.

drakes_003

drakes_004



drakes_015

drakes_016

drakes_017


Trunk Show Offering Custom Orders for Shirts and Jackets, a First in Japan


For the current trunk show, Chris Gumbs, the brand's Head of Sales from the UK, will be visiting Japan. Customers can place custom orders, tailoring every detail to their preferred style, from materials to the width and length of tie blades, tipping (lining), and the collar, cuffs, and fitting of shirts.

Customers who place a custom order during this period will receive a limited-edition Japan-exclusive pocket square as a gift for the first arrivals, while supplies last. Furthermore, ordering one eligible jacket comes with a complimentary bespoke tie, and ordering three eligible shirts includes one free custom-made white shirt in poplin or oxford. These special offers are also a welcome bonus.

In addition, BRITISH MADE GINZA will also host a special order event for eight popular items from the leather goods brand GLENROYAL, allowing customers to choose from up to six color combinations instead of the usual two for a limited time. They will also be launching "1of1," a personal order service for shoes using the Last 125 model from the shoe brand JOSEPH CHEANEY, a first in Japan.



BRITISH MADE GINZA
Opening Date | April 20, 2017 (Thursday)
Address | 5F GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061
Business Hours | 10:30 - 20:30
URL | BRITISH MADE www.british-made.jp / Drake’s drakes.com

Drake’s TRUNK SHOW
Dates | April 20, 2017 (Thursday) - April 23, 2017 (Sunday)
Prices | Ties: ¥27,000, Shirts: ¥31,000 or ¥35,000, Jackets: ¥195,000 or ¥215,000 (all prices exclude tax)
Delivery Time | 3 to 4 months from order
Special Offer | Limited-edition Japan-exclusive pocket squares for the first arrivals (while supplies last)

GLENROYAL SPECIAL PERSONAL ORDER
Dates | April 20, 2017 (Thursday) - May 7, 2017 (Sunday)
Delivery Time | Approximately 2.5 to 3 months from order
Special Offer | All customers who place a custom order will receive genuine care items (brush and wax) as a gift.

JOSEPH CHEANEY "1of1" (Personal Order Service)
Available at all times (Ginza store exclusive)
Price | ¥108,000 (excluding tax)
Delivery Time | 3 to 4 months from order
Special Offer | Limited-edition JOSEPH CHEANEY original aprons for the first arrivals (while supplies last)


drakes_007



Inquiries


Watanabe Sangyo Press Room


Tel. 03-5466-3446



www.british-made.jp


drakes.com