Eliminating Global Poverty | DIESEL

DIESEL

Ending Global Poverty

Limited Edition Charity T-Shirts and Bracelets Released

Renzo Rosso, the founder and president of Diesel, established the "ONLY THE BRAVE FOUNDATION" (OTBF) with a mission to eradicate global poverty by working with young people. To support this initiative, Diesel has released a limited edition charity t-shirt and bracelet.

Text by YANAKA Tomomi

A T-Shirt with the Message "Less Talk, More Action"

Renzo Rosso also owns the holding company "Only The Brave," which includes brands such as Maison Martin Margiela, Viktor & Rolf, and DSquared2, alongside Diesel. His foundation, OTBF, partnered with "Millennium Promise," a global non-profit organization aiming to end extreme poverty in Africa by 2015. Since 2009, OTBF has been supporting a village of 20,000 people in Mali, transforming it into the "ONLY THE BRAVE MILLENNIUM VILLAGE."

At the "ONLY THE BRAVE MILLENNIUM VILLAGE," efforts are underway to improve the living conditions, enabling residents to escape poverty through their own efforts. This includes developing facilities like schools and hospitals, distributing seeds and fertilizers for agricultural development, and providing mosquito nets for malaria prevention. Future projects are planned to introduce new water sources, internet access, and create business opportunities for villagers to generate income.

The limited edition charity items were released to support these activities. Available are men's and women's t-shirts featuring the message "WE BELIEVE IN LESS TALK," and bracelets made from indigo blue lamb suede. All proceeds from these sales will be donated to OTBF to aid in poverty eradication efforts.

Poverty creates a deep-rooted cycle of negative consequences, such as lack of education and illness. The t-shirts and bracelets, carrying the powerful message "WE BELIEVE IN LESS TALK," will contribute to empowering individuals to build self-sufficient lives.

Limited Charity Items
T-Shirt (Men's & Women's)
Price: ¥7,350

Bracelet
Price: ¥2,100

Diesel Japan
0120-55-1978
http://www.diesel.co.jp/news