BEAMS for the Whole Family to Enjoy

The Next BEAMS Style for a New Era—"B:MING LIFE STORE" is a new brand category that offers a wide range of fashion and lifestyle items for men, women, children, and babies, allowing the entire family to enjoy the latest styles. While the grand opening is scheduled for September, a先行オープン (senkō ōpun - advance opening) has already taken place at LaLaport in Minami-Funabashi, Chiba, ahead of the full launch.





Currently, the store primarily features original products that align with the brand concept, selected from existing labels such as BEAMS and Ray BEAMS. The diverse lineup, including children's and baby wear, accessories, cosmetics, and beauty items, is a key attraction.

Director Kazuyoshi Minamigoshi stated, "From the main opening in September, we will be rolling out our original brand, "B:MING LIFE STORE," designed with family as the core of its style. We will also feature collaborative products with a touch of playfulness alongside authentic domestic and international brands. Furthermore, we are planning collaborative events across various genres that extend beyond fashion."

The store will also host campaigns and events designed for families to enjoy their time together. This new label promises to create a new lifestyle and is highly anticipated.