FASHION /
NEWS
February 25, 2015
YOHJI YAMAMOTO | The web-exclusive brand 's'yte' opens its first physical store
YOHJI YAMAMOTO
First-Ever Pop-Up Shop for Online-Exclusive Brand
's'yte' Real Shop Opens at Shibuya PARCO
Launched last autumn, Yohji Yamamoto'sonline-exclusive brand 's'yte'will open its first limited-time real shop starting Saturday, April 7th.
Text by KAJII Makoto (OPENERS)
Numerous New Items Exclusive to the Real Shop!
's'yte' is a casual wear brand within the Yohji Yamamoto Group, designed for easy styling. The designs are handled by the Yohji Yamamoto Inc. design team, and the brand logo was created by graphic designer James Victore, who is active primarily in New York, adding to its buzz.
The collection features high-quality cut-and-sew items crafted by a long-established factory committed to Japanese manufacturing, alongside preppy yet military-inspired jackets and sarouel pants with drawstrings at the waist, offering a wardrobe that subtly incorporates current trends.
This real shop will open on the first floor of Shibuya PARCO PART1. In addition to items available online, many new pieces will be introduced. Customers who make a purchase during the period will receive a limited-edition tote bag.
s'yte LIMITED SHOP
Location | Shibuya PARCO PART1, 1F
Period | Saturday, April 7, 2012 – Sunday, April 22, 2012
Inquiries about the shop
Tel. 03-3477-8709 (Valid only during the period)
s’yte
http://syte.yohjiyamamoto.co.jp/
Access also available from the Yohji Yamamoto HP
www.yohjiyamamoto.co.jp