FASHION /
NEWS
August 7, 2015
BEAMS | ACE HOTEL × BEAMS Collaboration Project
BEAMS
ACE HOTEL×BEAMS Collaboration Project Launched
Available at ACE HOTEL NEW YORK Too!
Ginza is buzzing with activity, with the opening of Demi-Luxe BEAMS' flagship store on Friday, March 23rd, and the renovation of BEAMS Ginza. Amidst this, the ACE HOTEL×BEAMS collaboration series has begun.
This collaboration project is infused with the sentiment, "We want the world to know the excellence of Japanese craftsmanship, something only BEAMS, being Japanese, can convey." BEAMS contributes "Made in Japan," while ACE HOTEL offers "Made in USA," resulting in products crafted by skilled artisans.
Text by KAJII Makoto (OPENERS)
A Project Guided by the Theme of "Voyage"
ACE HOTEL is a cutting-edge boutique hotel, creatively directed by the team "NEVERSTOP," who call themselves "CULTURAL ENGINEERS." It began in Portland, Oregon, in 1999. Now, it has locations in Seattle, Palm Springs, and opened in New York in 2009. Its spaces, which fuse music and fashion, are popular not only with tourists but also with locals.
The collaboration between ACE HOTEL and BEAMS feels almost inevitable, with ACE HOTEL owner Alex having shopped at BEAMS for over 20 years, and BEAMS being captivated by ACE HOTEL's innovation since its launch in 1999. Collaborations have been realized with brands that uphold American craft, such as Buzz Rickson's, known for its continuous output of meticulously crafted military and workwear, and Sanca, popular for its collections using fishing knit techniques, as well as Pendleton, New Era, Churchill, and Tanner Goods.
From Buzz Rickson's, we have a chambray shirt with a unique texture reminiscent of vintage pieces and a modern silhouette, a special order jacket based on early US Navy shawl collar jackets, and chino pants with triple stitching on the side seams. Also not to be missed are Sanca's T-shirts, which offer exceptional comfort and are sure to become a favorite.


