Fabric with an "air layer" that pampers the skin. New arrivals from a comfort wear brand

HAAG

Made with "Smile Cotton®," a fabric with an air layer that pampers the skin.

HAAG develops daily wear with the concept of "Hug, Airy, Ageless, Genderless," targeting those with sensitive skin or those who want to minimize irritation to bare skin. Alongside the release of new arrivals on November 10th, they will host a pop-up event at Isetan Shinjuku Men's Building.

Text by Satsuki Wakabayashi

The comfort wear brand HAAG was founded in 2012. A major feature is the use of "Smile Cotton®," a material developed by knit manufacturer Katayama Meriyasu in Mie Prefecture, aiming for supreme softness and comfort, in all its products. By relaxing the twist in the yarn, this material creates an air layer, offering the feel, warmth, and lightness of cashmere, despite being cotton.

HAAG utilizes the characteristics of its materials to create silhouettes that do not burden the skin, earning support from individuals with atopic dermatitis and sensitive skin.

The new "40 SWEAT PARKA" and "40 SWEAT PANTS" use a three-layer loopback fabric with outer, middle, and inner yarns. This exceptionally lightweight fabric absorbs sweat effectively while regulating the skin's environment. The loose-fit parka and streamlined pants are also recommended as a set. They can be worn in a wide range of situations. A pop-up event will also be held at Isetan Shinjuku Men's Building to coincide with the new product launch. We encourage you to experience the ultimate skin feel during this opportunity.

40 SWEAT PARKA
Price | ¥20,900
Sizes | S, M, L
Colors | BLACK, WALL GRAY, PINK

40 SWEAT PANTS
Price | ¥17,600
Sizes | S, M, L
Colors | BLACK, WALL GRAY, PINK

Contact

HAAG
https://i-haag.jp/