Theme: "Sweatshirts for Adults"

The brand name "LOOPWHEELER" is derived from "Loop wheel Machine." This traditional knitting machine maximizes the appeal of cotton, weaving a fabric that is fluffy, soft, and highly insulating. However, this machine, knitting at a slow pace of 24 rotations per minute, gradually declined with industrialization, and today only two loop wheel factories remain in Japan. LOOPWHEELER was born in 1999 to preserve the unique characteristics of fabric knitted on loop wheel machines and the tradition itself. Since then, it has gained popularity as a globally recognized sweatshirt brand.





Now, LOOPWHEELER has collaborated with the web shop "Rumors." Based on LOOPWHEELER's popular classic model, the "High Zip Hoodie" (commonly known as LW190), this collaboration proposes a new style. The theme is "Sweatshirts for Adults." The tag on the sleeve, a mark of this special order, is also elegantly finished in black with charcoal gray lettering.

The silhouette, slimmed by 40mm from the standard width, pairs well with slim-fit bottoms. The stitching on the sides of the zipper not only makes it easy to open and close but also emphasizes the vertical lines, creating a sleeker impression.

Craftsmanship Focused on Every Detail

While "kangaroo pockets" are common, this hoodie features "box pockets" that do not assert their presence. By using the same fabric, they achieve a more streamlined look. Similar pockets are also found on the back. With a capacity large enough for a water bottle and an angled opening for easy access when reaching behind, these are not just playful design details but also highly practical. The meticulous craftsmanship, down to the finest details, is the true charm of LOOPWHEELER.





The accent within the minimalist style, stripped of any excess, is the white line printed on the hood and left arm. The ink-like color creates a vintage feel. Achieving this "ink-like white" is difficult; it took repeated, subtle color adjustments to finally arrive at a satisfactory shade.

The Fabric is Exclusive to This Special Order Model!

The most noteworthy aspect is the fabric. The fabric used for this model is newly developed and exclusive to this special order! This new fabric, conceived as an intermediate between LOOPWHEELER's standard "LW Light" and "Extra Light" fabrics, is thin and light, balancing a soft touch with a moderate firmness that maintains its silhouette. Its high level of perfection is so praised by LOOPWHEELER's representative, Mr. Satoshi Suzuki, that he gives it his highest endorsement. We encourage you to experience the superior feel of this new fabric, which isn't even available in regular LOOPWHEELER products, for yourself.