H&M｜"MARNI at H&M" menswear collection with graphical allure

H&M

MARNI at H&M Men's Collection, Limited In-Store Release March 10

Focus on Graphical Charm!

Last November, the men's line sold out first in the Versace and H&M collaboration, "VERSACE for H&M." H&M's designer collaborations always generate buzz. This spring, from March 10 (Saturday), the "MARNI at H&M" men's and women's collection will be available at five stores: H&M SHIBUYA, H&M SHINJUKU, H&M GINZA, H&M EBISUBASHI 2, and H&M Canal City Hakata.

Text by KAJII Makoto (OPENERS)

Marni's Signature Total Collection, Reimagining Classics with a Modern Touch

Original prints, distinctive color palettes, and an elegant yet sporty essence. Marni excels at bringing out new facets of allure for the sophisticated dresser.

It's refreshing to see Marni's signature nuances applied to men's fashion staples: parkas that lend a relaxed vibe to styling, the playful juxtaposition of formal jackets with Bermuda shorts, mosaic-patterned knits and print shirts that spark a sense of adventure, and cashmere striped sweaters offering a touch of luxury.

The collection features many garments in vibrant colors like black, deep blue, khaki, light blue, electric blue, and orange, brimming with designs that offer visual richness through Marni's original prints.

Furthermore, the accessories are equally comprehensive, including tote bags, ties, straw hats, socks, and canvas sneakers. The "MARNI at H&M" collection is designed to be enjoyed in its entirety.

T-shirts adorned with naive, childlike appliques have been added to this collection. TheseGreat East Japan Earthquakeare part of a reconstruction support initiative, with 25% of the global sales price donated to the Japanese Red Cross Society (these T-shirts alone will be sold at all H&M stores in Japan from March 10 (Saturday)).

H&M Hennes & Mauritz Japan

Tel. 03-5456-7070

www.hm.com/jp