FASHION /
NEWS
May 18, 2015
MINOTAUR Opens Its First Solo Store in Nakameguro!
MINOTAUR
A Flagship Store Opens in Nakameguro!
The rapidly rising fashion brand MINOTAUR will open its shop in Nakameguro on November 26th. The store will feature MINOTAUR items, along with fashionized bookstore MBS and bags from the collaborative project "MUG" with Yoshida & Co.
Text by OPENERS
A Collaboration with JAXA Too!
The shop's concept is "a place to stop and feel the changing seasons." Inside, books selected by book selector Bach's Yoon Hyung-woon for each of the four seasons are displayed, creating an intellectual atmosphere.
The highlight is the collaborative wear with JAXA (Japan Aerospace Exploration Agency), released to coincide with the shop's opening. This "JAXA x MINOTAUR Mt. FUJI Series" is inspired by Mt. Fuji, a symbol of Japan. These items carry a message to re-examine Japan's current situation, including recent earthquakes and political and economic turmoil, and to live proudly like Mt. Fuji, finding strength together.
The fabric was meticulously developed from the fiber stage in collaboration with Wacoal, a lingerie manufacturer headquartered in Kyoto, and Seiren, a textile company in Fukui. These items are on par with what astronauts can wear in space, featuring not only design but also special deodorizing and antibacterial functions.
Additionally, as a commemorative product for the MINOTAUR SHOP opening, three types of military bags, "YOSHIDA x MUG x Beauty&youth," a first-time collaboration between Yoshida & Co., MUG, and Beauty&youth, will also be released.
MINOTAUR SHOP TOKYO
1-6-58 Aobadai, Meguro-ku
Tel. 03-6416-4174
http://www.minotaur.co.jp/

