FASHION /
NEWS
May 27, 2015
NIKE SPORTSWEAR | "STADIO55" Pop-Up Store, Limited to 9 Days
NIKE SPORTSWEAR
“Forza, Nagatomo!” For Everyone Who Loves Football
A Limited-Time Pop-Up Store, “STADIO55”
NIKE SPORTSWEAR presents “STADIO55,” a nine-day pop-up store embodying Italian football culture, now open in Shibuya. It runs from Saturday, August 20th to Sunday, August 28th.
Text by OPENERSPhoto by NIKE
Featuring an Inter Milan Signed Jersey from Nagatomo!
“STADIO55” is a limited-time pop-up store inspired by Italian football, born from NIKE SPORTSWEAR’s “ALWAYS ON” concept, which fuses sport and lifestyle.
“ALWAYS ON” is NIKE SPORTSWEAR’s new concept for this season, emphasizing that lifestyle is centered around sports, both on and off the pitch.
Within a space inspired by Yuto Nagatomo of FC Internazionale Milano, who embodies this concept, and his home base of Italy and its football culture, the store showcases the latest products for football, training, and futsal, with the “HYPERFUSE COLLECTION,” a fusion of cutting-edge technology and design, taking center stage.
Exclusively at “STADIO55,” customers can order NIKEiD for the HYPERFUSE collection and purchase limited-edition T-shirts that they can customize with graphics created by Happy Centro, a leading Italian creative agency, using a silk-screen process.
Additionally, the store offers special gelato unique to “STADIO55” and sells books and magazines with an Italian theme, truly allowing visitors to experience a new hybrid of lifestyle and sport.
“STADIO55”
Period: Saturday, August 20, 2011 – Sunday, August 28, 2011
1-17-1 Shibuya, Shibuya-ku, Tokyo
Mitamake Nomura Bldg. 2F
Tel. 03-3797-1288
Hours: 12:00 – 20:00
nikesportswear.jp
Nike Customer Service
0120-500-719