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March 13, 2015
DITA | High-Performance Design Beyond the Concept of Sunglasses: “LANCIER by DITA EYEWEAR”
DITA
High-Performance Design Beyond Sunglasses
LANCIER by DITA EYEWEAR
DITA introduces the new high-spec "LANCIER by DITA EYEWEAR" model, inspired by three scenarios: "land," "sea," and "air." The LANCIER series, boasting unprecedented perfection with professional-grade performance and DITA's signature design, comes in three types, each a rare premium item with a worldwide limited edition of 450 pieces.
Text by OPENERS
An eternal style is shared by racers who push the limits of speed and endurance, whether on land, at sea, or in the air. What they constantly need is a perfect, clear field of vision—DITA introduces the new "LANCIER by DITA EYEWEAR" model, boasting the brand's highest specifications ever. LANCIER was born with Japan's finest technology to accurately measure high-speed, changing distances, instantly focus on blurred points, and utilize fine details to verify precise targets. These needs are met by LANCIER.
Above all, the lens performance was meticulously considered. The quality, offering optimal vision for flight, racing, and sailing scenarios, is something you must experience for yourself. You will be astonished at how much a single lens can change your perception. The frames are made of lightweight materials including titanium, ZYL acetate, and rubber, and the temples can be replaced with wire temples (coiled) suitable for intense sports scenes. The nose bridge is protected and designed to prevent sweat from interfering with concentration on "LS.001" and "PS.003." The regular temples have practical holes at both ends to thread a cord and prevent dropping. The natural rubber nose pads offer a soft fit, eliminating stress that could disrupt focus.
All three types, inspired by "land," "sea," and "air" scenarios, are available. The included leather box contains a comprehensive support kit, including a leather sunglasses case, replacement wire temples, a cleaning cloth, and an adjustment screwdriver. Beyond their functionality, the series combines DITA's signature edgy design with exceptional rarity, each limited to 450 pieces worldwide, marking the arrival of an unprecedented luxury item in sports eyewear history.
Green Lenses: Ideal for Recognizing Instrument Panels in the Cockpit
Those who fly for sport know a certain exhilaration, a rare breed among pilots. They treat what could lead to disaster with a single mistake as if it were a simple game. Guiding an aircraft to racing speed requires meticulous attention, needless to say. Perfect vision is absolutely essential for concentration. For pilots, sunglasses are not a fashion accessory but a precision aviation instrument that transmits information between the pilot and the aircraft.
The combination frame of acetate and titanium, evoking the 1980s, is constructed by fusing different materials—acetate and rubber (nose pads, sweat guards)—on the front using special techniques. The fitted green lenses are recommended for pilots. Mineral glass lenses, most suitable for recognizing instrument panels in the cockpit, are used. An airplane icon on the left lens marks this model. *Only the green lenses are not polarized.
Brown Lenses: Achieve High Contrast, Ideal for Driving
In the world of car racing, where a wide and accurate field of vision is crucial, drivers are said to "drive with their eyes." In this unique environment where hands and feet respond only after the eyes focus, drivers traveling at high speeds constantly gather critical mission data from their eyes, assessing curve radii, vehicle tilt, and slope gradients. The difference in perception is what separates victory from defeat in car racing; it's about judging situations faster and more accurately.
"PS.003" features a bold, oversized pilot design with a substantial frame. The cross-edge detailing on the outer circumference of the front frame adds a touch of luxury. The brown mineral glass polarized lenses, suitable for driving, recognize red, green, and yellow, achieving high contrast. A car mark on the left lens indicates this model.
Gray Lenses: Suitable for All Marine Activities and Driving
In sailing, where the boat moves forward by the wind pressure on the sails pulling the hull through the water, missing even the slightest sign from a gust of wind or a breaking wave can lead to a loss of control. It is a sport that demands a rare ability to read the sea.
"PS.004," a variation of "PS.003," features an elegant square aviator shape. The cross-edge detailing on the outer circumference of the front frame adds a luxurious touch. The gray mineral glass polarized lenses, ideal for sailing, offer natural color contrast in strong sunlight and are suitable for all marine activities as well as driving. A boat mark on the left lens indicates this model.
DITA | LANCIER by DITA EYEWEAR "PS.001", "PS.003", "PS.004"
Green Lens | ¥77,000 Brown Lens | ¥94,500 Gray Lens | ¥94,500 | *Available in 3 models and 3 colors each *Worldwide limited edition of 50 pieces each (total 450 pieces) *Includes an owner's card with a serial number for each piece *Only the green lenses are not polarized. |









