FASHION /
MEN
May 14, 2015
Hankyu Men's Latest Cool Biz | HANKYU MEN’S
HANKYU MEN’S | Hankyu Men's
This Summer's Style: "Cool Preppy"
A Cool Business Style with Urban Relaxation
This summer, Hankyu Men's presents a new cool business style. With sophisticated American trad as the keyword, we propose a cool business style with an authentic, urban nuance. We hope you'll take this opportunity to embrace this year's relaxed, tailored look.
Photographs by TANABE GoStill Photographs by KOBAYASHI Itaru (ITARU studio)Styling by OKU Toshihiro (A.K.A)Hair by KANADA (LAKE TAJO)Direction by ITO Yuji (OPENERS)
What is "Cool Business" as Proposed by Hankyu Men's?
It's been 11 years since the "cool business style" was advocated, allowing people to stay comfortable even when indoor temperatures are set to 28 degrees Celsius. During this time, summer business attire has undergone rapid change. Nevertheless, the cool business style continues to evolve. For example, in terms of functionality, not only has the texture improved, but the range of functions has also become more diverse. As a result, it's now possible to dress for coolness tailored to various scenes and individual needs.
Against this backdrop, Hankyu Men's is launching "Cool Preppy" as its new cool business style. The image is of executives active in New York, a business hub where global fashion converges. They possess a smart and powerful impression, yet also exude a sophisticated, playful atmosphere.
The secret to this unique style likely lies in the skillful selection and coordination of items. They adeptly incorporate traditional patterns like checks and stripes, or colors that offer a cool, light appearance and a relaxed vibe. As seen on the model in the photo, avoiding excessive contrast is also key. This allows for a relaxed jacket style with an effortless feel.
Furthermore, paying attention to footwear can significantly change the impression of a cool business look. For this, we recommend slip-on shoes that offer a soft, comfortable fit. While maintaining an elegant appearance, they provide a snug fit that conforms to your foot, ensuring a light and comfortable experience.
A Lineup of Stylish and Functional Cool Business Items
To make a cool business style look fashionable, it's important to have a cool appearance, comfortable wear, and an overall relaxed atmosphere. "Hankyu Men's" offers the items needed for this "Cool Preppy" style.
The refreshing blue and white jacket is not only visually appealing but also features a light, unstructured construction and breathable woven fabric, combining both looks and function. This season, a wide array of such stylish and functional jackets are available. Additionally, items that offer a cool look and feel are abundant, and even accessories that influence the impression of a suit can now incorporate a cool aesthetic.
The mesh belt shown here not only adds a light touch to the waist but is also lighter than a typical leather belt, offering a comfortable wearing experience. Furthermore, wearing a refreshing fragrance can also help maintain a cool state of mind, serving as another technique for the "Cool Preppy" style.
Discover these exquisite pieces at Hankyu Men's, which will help you create a cool and comfortable cool business style this summer. Why not embrace an elegant "Cool Preppy" style with this year's relaxed vibe?
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